The Firm

About Purlieu

Purlieu Management is a principal-led advisory firm focused on cross-border market entry, business development, and capital raising. Every engagement is managed directly — not delegated to a team of analysts.

Founder, Purlieu Management

Burton W. Crapps Sr.

Founder & Principal

LinkedIn

Purlieu Management was founded on a straightforward premise: the difference between a company that successfully enters a new market and one that doesn't is rarely the quality of the product or the size of the opportunity. It is almost always execution — and execution requires experience in the specific market, relationships that took years to build, and the judgment that comes from having made costly mistakes somewhere else.

The firm's founder brings more than 25 years of direct operating experience across Asia-Pacific and the United States. He has founded and scaled multiple ventures across fintech, infrastructure, and enterprise software — including leading the Philippines market expansion for FICO (growing it to a Top 15 global market), building CollectionWorks into a 26-country platform before its acquisition by Temenos, and pioneering credit scoring infrastructure for unbanked populations in Southeast Asia.

Today the firm also supports RoadPacker International's expansion across four ASEAN nations — working in markets where the infrastructure required to operate is still being built, which has always been Purlieu's territory.

Engagements are managed directly and personally. The network, the market knowledge, and the execution accountability are not outsourced.

Education

BA — Behavioral Psychology & Theology, Summa Cum Laude
Brewton-Parker College, Georgia, USA

Core Expertise

Market Entry & Expansion (ASEAN, U.S., Middle East)
Revenue Growth & Strategic Partnerships
Investor Relations & Capital Raising
Fintech, Credit Analytics & Financial Inclusion
Infrastructure & Emerging Market Solutions
Organizational Leadership & Team Scaling
Government & Institutional Engagement
Cross-Border Regulatory Navigation

Track Record

2019 – Present

Founder & Director

RoadPacker International Pte LtdSingapore / ASEAN

  • Secured ASEAN licensing and built regional platform for advanced soil stabilization technology
  • Raised $2M+ in capital; currently structuring $10M growth investment round
  • Delivered 300+ infrastructure implementations across Philippines, Indonesia, Vietnam, and Thailand
  • Established partnerships with contractors, government stakeholders, and regional distribution networks
2008 – Present

Founder & Principal

Purlieu Management LtdPhilippines

  • Built and funded one of the first credit scoring initiatives for unbanked Filipinos
  • Raised $4M+ in capital; partnered with top Philippine banks and BSP stakeholders
  • Contributed to national financial inclusion initiatives and APEC-level engagement
  • Business integrated into the ecosystem surrounding CIBI Holdings
2010 – 2018

Partner / Country Director, Business Development

Fair Isaac Corporation (FICO)Philippines

  • Led Philippines market entry from inception; grew to Top 15 global FICO market by 2014
  • Delivered multi-million USD revenue growth and enterprise banking adoption
  • Achieved FICO Circle of Excellence recognition multiple years
  • Spearheaded development of localized credit scoring for underserved market segments
1997 – 2010

Founder & Managing Director

Purlieu Solutions Inc. (CollectionWorks / CWX)Atlanta, USA

  • Developed CWX / CollectionWorks enterprise software for receivables management
  • Expanded platform to 26 countries serving global banks and financial institutions
  • Managed 700+ B2B clients with global implementation and support operations
  • Platform acquired by Temenos AG (Geneva)
1973 – 1981

Service Member

United States ArmyUnited States

  • Served in recruiting leadership and combat region assignments
  • Awarded Army Commendation Medal
  • Awarded Army Meritorious Service Medal

Work With the Firm Directly

Every engagement is managed personally. Start the conversation.

Get in Touch